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Delhi NCR Luxury Car Dealer Group

16 sell-or-upgrade opportunities in under 30 days, from 230 offers

A luxury car dealer group used Canopi's Exchange Desk to reach customers whose cars were five years or older, and turned the replies into sell-or-upgrade opportunities.

Sell-or-upgrade offers to owners of cars 5+ years old
Offers sent230
Opportunities in < 30 days16
16sell-or-upgrade opportunities in under 30 days
230offers sent to customers whose cars were 5 years or older
1 in 14offers turned into a sell-or-upgrade opportunity

The challenge

Many customers were driving cars five years old or more and were likely to sell or upgrade soon. The sales team had no simple way to find them and start that conversation at the right time.

What Canopi did

Canopi sent a personalised sell-or-upgrade offer to 230 customers whose cars were five years or older. In under 30 days, 16 of them became sell-or-upgrade opportunities for the sales team.

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